I lifted this post from Luis Villas blog - he always seems to get to good stuff early. Maybe being a student again helps

Anyway - this post - and others over there (I especially like the one on presentations - I’ll blog that later!) are really interesting.

This chart (from the post) - really re-states a lot of the concepts in Cluetrain; except in a table rather than 150 pages:

The rest of the post really goes on to discuss why ‘traditional marketing’ gets a bad press and how ‘neo-marketing’ (yuk) tries to change this.

My own personal viewpoint is that product/solution evangelism is going to be big in the next 12-18 months. Especially with the noise in the traditional marketing spaces. What will seem like more personal one-on-one conversations will make the difference. You reading this Ted?